ISSUE 1 – 2018

Our Mission
Ultimate 4WD Adventure’s mission is to be the preeminent resource for the quality reporting and analysis of up-to-date trends that impact the 4×4 industry as a whole. In our strive to serve this industry, we seek to distil information, synthesize solutions and provide through multiple media a dynamic, informative platform that offers a holistic vision of 4-wheeling, that also fosters ethical consideration of the environment.

We aim to provide advertisers with a powerful and effective advertising medium that is affordable, and yet delivers the desired results. Fundamental to this aim are the following principles that will guide our direction:
Use uncompromising standards of excellence in creating content and service.
From a neutral standpoint provide a valuable return on investment for all advertisers.
Create a community whose conduct upholds impeccable ethics, that respects the resources provided by nature.
Celebrate nature, creativity, balance, humour and great relationships.

Realizing our dependence on everyone’s support, we hope and look forward to make new friends and a notable contribution to the 4-wheeling industry in South Africa!